Law.com Blog Network

  • An Affiliate of the Law.com Network

    From the Law.com Newswire

    Sign up to receive Legal Blog Watch by email
    View a Sample

« Celebrating the Lives of Two Lawyers in Their Golden Years | Main | CLE Webinar: The Top 5 Attorney Retention Strategies »

More Lawyers Are Blogging and Realizing the Benefits

A few days ago, law marketing guru Larry Bodine pointed out that about 10% of lawyers now have blogs. While law firms often embrace new technologies more slowly than the rest of the business sector, blogging has been an exception.

Apparently, lawyers have begun to understand that, as legal marketer Joshua Fruchter of eLawMarketing has noted in a recent post on his LawyerCasting blog about best practices for law firm blogs: "blogs are an excellent marketing tool because they deliver exactly what search engines want: targeted content updated on a regular basis that attracts inbound links. The high search engine visibility of blogs, in turn, attracts media visibility, which helps lawyers build their reputations as thought leaders in niche practice areas."

Another blogging pioneer, Kevin O'Keefe, the founder and president of LexBlog, Inc., observes at Real Lawyers Have Blogs, that law firms are using blogs to the same degree as other American businesses.  Citing a report that only about 5% of small businesses (those with fewer than 100 employees) have blogs, O'Keefe notes that small firms are using blogs in roughly the same numbers as comparably-sized businesses generally.  That's great news for lawyers because, as O'Keefe explains, "Blogs are here to stay.  Lawyers who fail to join the conversation among thought leaders in their niche will be conspicuous by their absence."

Larry Bodine would, no doubt, agree.  He offers 7 compelling reasons to start a professional blog.  I like his reasons and they offer me a reason to continue blogging.  Let me add one that he doesn't mention, but that I consider equally important.  Blogging is a great way to network with other lawyers.  Prospective clients aren't the only people who read blogs.  Lawyers' blogs allow colleagues to communicate with one another about areas of shared interest and can encourage lawyer-to-lawyer referrals.

By Steve Imparl, guest blogger

Submit Comments to This Post

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83455666169e200e5508e03638834

Listed below are links to weblogs that reference More Lawyers Are Blogging and Realizing the Benefits:

Comments

The comments to this entry are closed.

Search This Blog


Sponsors

Resources

ABA Top 100 Blawg

Subscribe By Email


  • Join the over 30,000 attorneys who receive either daily or bimonthly email updates of the latest posts added to the JD Bliss blog. You can unsubscribe at any time and your information will be kept strictly confidential

    Option #1: Daily Updates

    Enter your email address:

    Option #2: Bimonthly Updates

    Enter you email Address:

Questions? Get Answers!